Businesses start with an idea for a product or service. The next step is to attract consumers to it. This is where marketing comes in. Most people think that marketing only means advertising products and services. This concept has a wider scope than mere advertising. It involves product development, price, place of distribution, and promotion. There are various ways to promote a product. A company may have a dynamic marketing team. But getting a knowledgeable marketing strategy coach would be a strong advantage.
An expert’s guidance could help you choose from the many marketing strategies available. For example, digital marketing rose to fame. Yet, there are still many misconceptions surrounding it. A marketing coach can help you see with a clearer perspective.
Content marketing is one type of digital platform that businesses use at present. But, it is also a platform where many myths abound. Here are the most common ones.
Myth # 1: Excellent Content Attracts Consumers
A famous phrase went around the content marketing world before. It goes, “Content is king.” During that time, it may hold some truth in it.
At present, people read different kinds of content. The internet became saturated with posts for various industries. Even excellent content can get lost in a sea of other mediocre ones. Thus, where should one focus when publishing content?
For excellent content to reach the target consumers, the key is distribution. It is not enough that you know that you produced great content. You must work hard and think about where to publish or promote it. You could try social media platforms, influencers, or emails.
Myth # 2: Quantity Wins
Business owners and content creators may think that quantity is better than quality. Some push for longer pieces of content. Others publish as much as they can in a week.
In essence, this strategy is not wrong. But, sometimes, with the desire to produce more content, the quality gets compromised. People are not seeking content only to pass time. They seek information that can answer some of their pressing issues. They must find value in what they read. It does not matter if it is long, or if they see a different content two to three times a week. If they do not see any practical value in it, your efforts to create content are futile.
Thus, it is important to focus on quality. Your goal is to come out as an expert in your field. When you continue to produce reliable content, you drive more traffic to your posts.
Myth # 3: Content Marketing Is Another Name for Blogging
Some undermine content marketing. These people feel that it is only a way to rephrase the term blogging. People think that anyone can write blog posts or articles and post them online.
Blogs are only one example of content writing. Other types include infographics, product reviews, FAQs, whitepapers, videos, and podcasts. Content marketing aims to bring relevant information to a target audience. Your target audience may enjoy videos or audio rather than long content form. Thus, you should adjust your style according to their preferences. This is how your content will get noticed.
Myth # 4: Content Marketing is Not for All Types of Businesses
This myth stems from the idea that content marketing is only limited to blogs. When a business owner thinks this way, they may feel that this strategy would not work for their industry. In reality, any type of business can find value in creating content for its audience. The approach may be different from one industry to another.
A content creator must be creative with their content. It must draw the consumers’ attention. Your industry may not have much content to start with. It is all the more reason for you to start producing excellent ones. Consumers in any field would want some information, you must make sure to deliver.
Myth # 5: There Are No Metrics for Content Marketing
Some business owners think that content marketing is a hard marketing strategy. They think that there are no direct metrics to see its result.
When your content is on your website, you can measure its reach. Look at the total page views, bounce rate, and average time on your page. It shows an idea of how a reader interacted with your content.
For social media platforms, the engagement of people is more measurable. You can determine if your content has done well through the number of shares, comments, and reacts.
The ROI of content marketing is measurable, but not immediate. You should not expect people to interact with your content, get off their seats, and do business with you.
Marketing is integral to any business. With the rise of different strategies, an entrepreneur must be free from myths. When a business owner has a grasp of what is true, they can use a strategy well to their advantage.